Lab
If I Ran: concept projects
The Lab is where we practise in public. Each project takes a fictional business through the full V.I.S.A. process: vision, identity, systems and amplification. None of this is client work, and every project is labelled that way.
Why we do this
See the whole method before you hire us.
The full process, in the open
Client work is confidential and shaped by real constraints. Concept projects let us show every step, from the first decision to the last post.
Clearly labelled, always
Every Lab project carries a “Concept project” label. The brands are fictional. We never present them as client work or attach results to them.
Projects
The If I Ran series.
The first concept project is in progress.
Each series is also written up on the blog, under If I Ran.
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