About
About Made by Amnia
A brand identity studio built in Nairobi. We build brands people believe in, turning strategy into identity, identity into systems, and systems into growth.
Photo of Peter
Founder & creative director
Peter Kanyari
Peter founded Made by Amnia to fix what he saw across African businesses: good companies that looked smaller than they were, posting every day with nothing to show for it.
He created The Belief Stack, the method behind every Amnia engagement, and stays close to the work on every project. Nothing reaches a client without his sign-off.
What we believe
How we work
Think before we make
Strategy comes before design, always.
Proof over promises
Every claim is true and every result is real.
Own the outcome
Not “I did my task” but “did it work?”
Speed with direction
Move fast on what matters and say no to what doesn’t.
Teach what you know
We document our work so it can be run without us.
Restraint over decoration
Every element earns its place.
Ready to look as credible as you are?
Tell us where your business is going. We’ll tell you honestly whether we’re the right fit, and what it would take.