Blog
Notes on brand, belief and building Amnia.
How brands earn belief, write-ups from the If I Ran series, and honest notes from building the agency, including the projects that didn’t go to plan.
Browse: If I Ran · Brand Thinking · Building Amnia · Guides
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Why the old way of marketing no longer works
Great product + nice website + ads = sales. That equation no longer holds. Why ads now expose broken systems, and why marketing has…
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